Saturday, October 1, 2011
What's Tweeting You?
After two years of tracking over 500 million messages written by 2.4 million people in 84 countries, researchers at Cornell University have discovered that the cliché Tomorrow is a New Day starts shortly after a breakfast of Cheerios.
Evidently, a majority of people wake up happy, but as the day progresses, dealing with the reality of daily life takes its emotional toll. Then, right before folks prepare for bed, individual moods generally shift back into a positive gear.
On the surface, the research study itself appears rather benign. How people feel and when they feel it adds yet another mundane piece to that complex puzzle called the human condition. However, with the dramatic rise of social networking sites like Facebook, important privacy questions need to be raised regarding how personal digital information is being collected and analyzed.
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For 99.99% of human history, private correspondence between individuals took the form of an old-fashion, handwritten letter. At some point, the same level of privacy protection governing the international movement of snail mail needs to be extended to the internet.
Where is the line between collecting marketing data vs. reading private e-mails?
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"I really believe that we don't have to make a trade-off between security and privacy. I think technology gives us the ability to have both." ~ John Poindexter
Nothing to Hide: The False Tradeoff between Privacy and Security (Hardcover)