YouTube has changed forever how a campaign manages the theme and messages of a candidate. Love it or hate it, in 2012, every recorded word a politician utters in front of voters becomes part of the digital public record. In an exclusive news release to Reuters in January, Google reported roughly '60 hours of video is now uploaded to YouTube every minute'. The theory that a candidate can use an 'etch-a-sketch' to change political direction in the middle of a campaign is dead. Campaigns are no longer a debate over ideas but about the actual use of words. And yes, this blogger believes a politician's use of words reveals something about the person. Read More...
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